Graphics Design Chapter 04: Colour

Colour is the most essential component of visual experience. It is the specific perceptual characteristic of visual experience that we refer by a colour name like ‘red colour’, ‘green colour’ and so on. In the XI standard textbook on Graphic Design, basic concepts of colour such as colour hue, colour intensity, colour value, colour saturation etc. have been already introduced.

This chapter will try to provide more a comprehensive view on colour and its applications in graphic design. Colour is studied and used by graphic designers, artists, architects, and by many other design professionals. Colours are used in various situations such as coloured lights in a dramatic performance, printing multi- colour calendars, transparent water colours in landscape painting, and powder colours during festival of Holi. Holi is considered as the festival of colours. It is interesting to note that in each of these events properties of colours are different.