Graphics Design Chapter 11: Integrated Methods of Advertising

There are many different ways to augment actual advertising and marketing techniques. That means such efforts by any company don’t directly sell a product or service, but promote it nevertheless. Either the publicity materials carry a line saying that ...’this programme is brought to you by the makers of...’ followed by the product name.

Or it will say: ‘this event is sponsored by THE TASTE OF INDIA...’ followed by the product or brand name. But beyond that these events or programmes do not normally highlight the salient features of the product. These are thus known as integrated methods of advertising as they support the main campaign, they include events, exhibitions, publicity, awareness programmes, public relations etc.